Walmart Advances AI Integration with Sponsored Prompts in Sparky Shopping Assistant
Walmart has expanded the capabilities of its GenAI shopping assistant Sparky by testing a new advertising format called "Sponsored Prompts." This feature, currently trialed with select advertisers, allows users to receive AI-generated answers alongside click-to-buy ads when interacting with Sparky. The assistant, introduced earlier this summer, already summarizes reviews, compares products, and suggests items for specific needs.
The retail giant continues to embrace AI-driven innovation, building on its partnership with OpenAI to integrate ChatGPT into the shopping experience. Instant Checkout, a recent addition, enables seamless purchases through conversational commands. Walmart's aggressive push into AI reflects broader industry trends as retailers seek to monetize generative AI tools.
